How To Diversify Your Marketing Package


So let’s say you are a musician who plays at various venues throughout the city. Offer the incentive for guests to be able to request a song for a set tip. Like a jukebox, visitors can choose the song they want to hear for their group. Perhaps it is a birthday, or other special occasion, which would necessitate a specific song, to accompany the celebration.

In all areas of entertainment, a varied selection will ensure joy is multiplied. Perhaps you are an aspiring artist hosting your gallery showing. Why not paint or sculpt onsite, for your valued guests? Possibly, a potential buyer could commission you to create a masterpiece, at the event. This would surely generate great excitement and enrich the event, as well as the artist.

It would be great to mix up the menu options at a restaurant. In addition to what is currently listed and being served - why not offer choice options, which food connoisseurs could request? Or have a special day each week when even, items not listed on the menu, can be requested of the specialty chef. These chosen dishes of delight could cost more. For the soothing of a savoury appetite, however, no price is too high.

Even within the retail setting, marketing options can be managed to ensure increased sales. At a store, which showcases a variety of items that were featured on television - proper use of the unique products, could be displayed onsite, in the store, at set times. It is the active demonstration that creates a desire for customers to purchase the products.

Or at a clothing store, wouldn’t it be great to see a tailor or seamstress creating a new fashion design, or tailoring a suit, at the store entrance? To have the option of a custom tailored or beautifully stitched garment developed before one’s eyes, is a wonderful site, worth more than any fabric on the shelf.
So consider diversifying your marketing packages for increased audience consideration. Nowadays, with so much competition looming, to stay competitive, your campaign needs to capture the attention of your customers.

While your competition is adamant about not meeting customer needs with excuses, such as: “We don’t offer that option here.” Be the unique business, which provides a dazzling show that offers more than customers expect. Your wow-factor will surely generate an increase in sales, and proudly exhibit your staying-power, as an industry leader. 

To learn more about Zack Steel, please visit: www.bigpitch.ca 

Bruce Croxon from Dragons’ Den announced to be at the 2013 Toronto Entrepreneurs Conference & Trade Show


TorontoEntrepreneurs.ca announced today that Bruce Croxon, co-founder of Lavalife and current Dragon on Dragon’s Den, will be joining a strong list of keynotes and speakers at the 2013 Toronto Entrepreneurs Conference.
Joining Mr. Croxon will be other well-known Toronto entrepreneurs, including:
  • Christine Magee, President of Sleep Country Canada (Keynote speaker)
  • Alex Rechichi, co-founder & CEO of Extreme Brandz (Extreme Pita and Mucho Burrito) (Keynote speaker)
  • Cam Heaps, co-founder of Steam Whistle Brewing
  • Anthony Lacavera, Chairman and CEO of WIND Mobile
The one-day conference, which runs from 8 a.m.-5 p.m., is designed to provide entrepreneurs, experienced or not, with the opportunity to expand their professional network, hear from knowledgeable and successful entrepreneurs, and learn what it takes to be successful.More than 15 speakers will address attendees throughout the day.


Organizers say participants will also gain insight into social media marketing, how to avoid disaster when buying or selling a business, managing a growing workforce and more.

Marc Belaiche, CPA, CA, President of TorontoEntrepreneurs.ca, is excited about the conference. “This is the third annual Toronto Entrepreneurs Conference and is the best line-up of speakers we’ve ever had,” said Belaiche. “This conference illustrates how important entrepreneurship is in Canada and these well-known entrepreneurs will be sharing their stories behind their success. Being an entrepreneur myself, I can’t wait to learn as much as I can from these speakers.”

For tickets or more information, visit www.TorontoEntrepreneurs.ca/conference.

For a complete list of speakers, visit: http://origin.library.constantcontact.com/download/get/file/1104363257981-86/Speakers_bios3.pdf

Location: Mississauga Convention Centre, Mississauga
Date: May 30th, 2013 from 8:00 a.m. to 5:00 p.m. Tickets are on sale now and can be purchased at http://www.torontoentrepreneurs.ca/conference.php
Tickets are on sale for $59 for General Admission Passes and $79 for All Access Passes (which includes lunch).

Presented By: TorontoJobs.ca
Sponsored By: Mississauga Board of Trade, Hewlett-Packard (HP), University of Toronto Mississauga (UTM), Human Resources Professionals Association (HRPA) and Constant Contact.

Bruce Croxon: Appearance arranged by Sprigg HR.